The point I was trying to make is that making an MVP water consulting CRM for a single customer isn't very equitable for me. The amount of money I'd earn for the time invested feels like it'd be less than what I'd likely earn as a consultant for anyone paying an hourly rate.

If I decided to build a CRM for the water consultant market, he brings little to the table for me. What I mean I can find a water consultant that isn't him. If I approached him, pitching on the idea for a CRM that would cost 50% less and be 2x more efficient, he'd likely be open to the idea of at least discussing it. If he said no, I'd simply find a different water consultant to talk to. He if said he'd talk, but only if he got to own after I built it, I'd turn him down.

For him to be a viable non-technical cofounder, he'd need to stop being a water consultant, and start being a cofounder. Those are two separate jobs. He didn't​ want to discuss that. He could bring value, maybe. But he wanted to own the majority of something he couldn't buy or build himself, and he wasn't willing to become a founder. I wasn't interested in doing business like that.

I was once tried being the non-technical cofounder. In the end I decided it was easier to learn how to code, and that path was super hard.