What I see is an brilliantly managed company despite having a globally distributed team, which has a great pace of development, which is carving a nice market share in an extremely tough market (developers) and against a fierce competitor (Github), let alone the other multibillion company backed Bitbucket.
And their radical transparency, as you put it, is a fascinating thing in and of itself. If anything it makes me feel intimate with the company. Hard to put it in words, maybe because I was a rather early adopter but if you follow them closely it's a like you're there on their board with spectator mode on. That's some invaluable experience for HN crowd.
Are we even talking about the same company?!