This discussion reminds me of this exploration into compressing JSON data. Unless you're considering the final gzipped size you're doing it wrong:

"In short, if you try to eliminate redundancy by applying some kind of clever transformation or restructuring your data object before piping it to gzip, you will probably just do a crappy job of reimplementing gzip at the wrong layer of abstraction, and get worse results overall." -- https://github.com/wincent/relay/blob/hack/contrib/lightweig...