When you've got a great product, your users become your extended sales force: I've bought this for my relatives for the holiday season and have recommended it to my friends. I think Amazon recommendation system opens new product avenues like this that didn't exist before.

It is easy to praise this product -- it combines a rice cooker with a pressure cooker and stew simmer (and, I guess, a yogurt maker) all in one device that saves kitchen storage and counter top space. They've thought of lots of stuff: making the seal easily replaceable, and allowing you to buy extra tin cans with lids (from cooking right to refrigerator). The cans are perfect size for the dish washer, etc. It's well designed, solves an urgent need, solidly built and just works.