ML-as-a-service offered by many companies (Microsoft Cognitive Services, Google Cloud Prediction, IBM Watson, etc.) are fairly similar. They're great out-of-the-box for some domains, say English speech recognition. For others (text/image), they’re fairly easy to get started with (don’t need much training data, no managing infra, etc.) However, they are mostly black boxes and set a slightly low bar in terms of quality. Anyone doing serious AI will hit the limits of what they offer fairly quickly.
The DL community is awesome in its openness and contributions. Our goal with FloydHub, in contrast to the ML APIs, is to provide the tools for data scientists to effectively leverage this. We want to solve the engineering hurdles that come in the way of doing some cool science.