Edit: Private search browser Cliqz buys Ghostery’s anti-tracking tools.
Whether or not it's a convincing case, the article does address that:
> Cliqz has previously discussed its plans to monetize this pro-privacy approach and usage of its free, anti-tracking browser and search products via a companion Cliqz Offers app — that will be designed to broadcast all offers to all users so Cliqz does not need to track individuals’ browsing habits to power ad targeting. Rather tracking of browsing habits occurs locally, on a user’s device, allowing for the tech to display pertinent offers to users without Cliqz itself needing to be party to its users’ browsing behavior.
I believe part of what they do is verify advertisers are getting their money's worth on their ads.
Fair enough; I didn't mean to claim that the headline was objectively wrong, just that it risked being misleading. I am fine with software tracking lots of stuff online, as long as it doesn't expose my private data to someone else. (Whether Ghostery meets my personal bar I can't say; I found its UI on Firefox unpleasant, and switched to Privacy Badger.)
I kinda trust the EFF but I'm not sure what the implications of that are.