Time is this really scarce thing that technically apt people often have a limited supply of. He can spend days rolling his own blog app from his own super custom optimized framework and then do all the additional work of getting that content indexed on Google and sprinkle SEO black magic all over it, or he can just put up a blog post on a service where somebody else does all of that for him.
Unless you're really into that sort of thing or are not fully employed, the time saving option is the most sensible one to do if it's "good enough." Which medium is, as evidenced by the fact that we're all talking about it.
As well as several blog like posts at google plus https://plus.google.com/+AddyOsmani
There are numerous official google blogs like the chromium blog https://blog.chromium.org/
As to why he chose medium over his existing blogs only he can tell you. My guess would be that he is using Medium to reach a bigger audience.
The confusing thing is when he he says we and us (talking about his team) it's confusing since it's on Medium. This really should be up on the Google dev blogs if it's official.
Exactly.
If we're talking about having to conserve time, that seems like a clear waste, either way.
It was, of course, a retorical question. We all know the answer.
People publish on Medium because we messed up. RSS died/was killed and we turned to these centralized solutions, instead. Even its name "Medium" is telling.
When your blog isn't your main job (or anything close to it), I really don't see the problem with using a service like Medium. We're all busy.
No need to implement yet another one.
Or use one of the existing Google portals they use for sharing content about their products, research, technical findings...
> Staff Engineer at Google working with the Chrome team
Obviously they have the resources to self host in a sane manner.
