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For example, there are some medical trials indicating, and many folkloric claims, that eating a small but increasing amount of poison ivy, oak or sumac leaf each day will fairly quickly make your body cease to respond badly to contact with those plants.
A 30-day packet of capsules, with successively increasing dosages of urushiol (the irritant in those plants), would likely build up the body's ability to tolerate urushiol. It would make it much easier and safer for the average person to remedy their condition, since, the suggestion that one gather one's own poison oak and preparing it for ingestion appears fraught with peril and leaves most poison ivy victims aghast. Were such a remedy provided in a safe encapsulated form, their fears would abate.
This would be of enormous benefit to homeowners, campers, farmers, gardeners, tree-trimmers, and in short, nearly everyone who goes out into the woods or gardens in the summer. Believe me, this would fly off the shelves once word got around.
Poison ivy sucks.