A better implementation would have been to have a popup with a list of compatible apps to run, including an option to run it in a browser like any normal link.
I really hope the NFC bit is opt-in by default. I don't want to have to manually disable it every time I get a new phone. In fact, even if I've opted into having the SF Park app run when I'm near a parking meter, I want the option to "reject" it just like I do when I get an incoming phone call.