Ask HN: What free/paid app marketing strategy has worked best?

3 pointsaerialcombat9y ago1 comments

I've tried Facebook ads, Google Adwords Install ads, Fiverr gigs, etc.

It seems almost impossible to post on communities without being annoying. I would write a blog post, but without any regular subscribers, my posts won't be read at all.

I wouldn't mind spending money for REAL users, but it seems hard to get quality users.

Regardless of the type of apps, what has worked the best for your app?

1 comments

tim--9y ago

It really depends on the vertical that your app is trying to target.

I always find that Facebook is pretty good with re-targeting, and boosted posts (but only putting $2 per day on a post).

Engagement increases with image & video. Live video seems to always end up coming to the top of the feed (at least for me) and users are more forgiving about the content when it is marked as live.

For me, referral options inside apps has always been a good way to increase the number of users, but first, you want to ensure that existing users will use your app say 4-5 times and have a duration of 'in app time' of greater then three minutes.

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