But we don't need an excuse. However the explanation seems necessary given that:
- we saw it happen once;
- we said it would happened again;
- we said how;
- we said why;
- and it happened again.
And apparently nobody gives a damn. People are still trying to get short term gains by adapting to Google's will and wrecking our industry, efficiently sawing the branch we are all seating on.
So yeah, we need to give the explanation. Again. And again. Until people hear it.
We are responsible of the situation.
Not Google. Before Google there was others like MS, and after they will be others. It's like a disease. You don't blame diseases, it's very useless, you explain, and you act.
Yes, your site will not make as much money. But for God sake, it's the same rational for green energy, criminal prevention and the like. You pay NOW because you understand that it's necessary on the long run.
