1. The fact that Anand won. Anand instead of Topolov, okay, how is this fact intellectually engaging to me unless I'm a fan of one or the other?
2. The game itself. What's interesting about this game except the fact that it's played waaaaaaay above my skill level, and therefore represents an opportunity to learn? There are craploads of those games out there. You can get a subscription to Chess Life and get dozens of grandmaster games every month. Except for players who are very unusually skilled, this game is not any more interesting or engaging than any of the thousands of games played every year between lower-level grandmasters. Those rare players (certainly at least expert level; anyone under expert level who thinks they can learn more from Anand's moves than they can from a random International Master is fooling themselves) are already following this news on chess sites.
So, to sum up, everyone for whom this article has special interest will see it elsewhere. Nobody who will only see it here can tell the difference between this game and the thousands of other grandmaster games played every year.