Over the last couple of years though, it seems that he's become obsessed with this whole "master persuader" idea. It made for interesting reading for the first month or so, but it's slowly taken over all of his other content to the point that he now seems afraid to actually express an opinion of his own, instead trying to angle his posts as a "persuasion". He actually seems to be spiralling into madness.
I just checked back and at least he's re-enabled comments now, so maybe there will be some entertaining reading there again (the comments were always the best part).