What entrepreneurs want is to play the game and win big. What consumers want is for every entrepreneur to play the game, but for no one to win big. So yes, consumers want competition - entrepreneurs not so much.

This whole thing is actually funny to look from the outside - big payoffs are essentially a carrot dangled in front of people so that they start companies and get into competition with each other, which drives innovation and lowers prices. But it's meant to be a lie - you can't deliver on the promise too much, you can't have one player actually win, because this destroys competition, and with it it destroys the benefits the whole process brings to the society.