These days, text based content is very low on "value" (thus why we scroll past many text heavy things on current social media) but video is very high on "barrier to entry" as most people have to record quite a few times, make sure they look good, etc.
My goal was to use audio to make it quick to get ideas/stories up there, but that people would see them as higher value (for example, I can hear the southern twang from some of my old college friends)
So I'd personally fight the word "novelty" but I might be a bit biased ;)