Mr..Mrs. Cookie! I love Ice.... In my drinks but not for Bitbucket.
Bitbucket has released some pretty major stuff in just the last 6 months or so. Built in Pipelines are an example. We've got some other stuff coming soon and there is always more in the pipeline after that.
https://news.ycombinator.com/item?id=11759733
Bitbucket added support for large files and went a step beyond GitHub and Gitlab by adding file chunking to speed things up in a big way. Bitbucket added file previews to help those working with large files like gaming devs. Smart mirroring to helps remote devs work faster. I could go on but I don't want to spam this thread with a feature list.
There's a nice little post here with some things. https://blog.bitbucket.org/page/2/
Do you use Trello instead of JIRA? If so, awesome! It is a great product. We love it so much we spent around a full year of revenue to acquire them so rest assured that big of a bet isn't so we can just convert it into a lead gen tool. We believe Trello can be much bigger that than. (Alas, I can't comment on that right now as it is in deal closure period)
If you don't use JIRA LMK what you use and what you like better. I'm always up for listening to what we are doing well and can do better.
Caveat- if you can't tell I work on BB and JIRA. If you are in SF, I'll buy you a beer & a cookie for the answers, if not I'll just keep following this thread.