Yes, but to my point, as you scale up you have to take into account people's varying skill levels and styles. If you can manage a huge project with pencil and paper, you'll do fine with Jira, too. If you are good but borderline, the structure Jira offers (and can be shared between teams/cascaded down) can help.

Exactly. Once a product meets the basic requirements, everything else tends to be complication and frippery. That doesn't mean there's not room to innovate on those basics, but it does suggest you focus on nailing them perfectly.

yeah but their lives sucked while doing that. Good tools don't get the job done if you don't know what you're doing but make it a hell of a lot faster if you do.