My friend's name is Alexis, we basically turn off Alexa when she's over. Now, what if Alexis is helping me pick out a doll house for my daughter and I say Alexis, Order me a dollhouse?

Now let's say this is a biopic that happens to be playing on your TV? All true events, and if you enabled purchasing directly from your Echo without safeguards you'll get an attempt to purchase a dollhouse. None of this is fraud, none of this is intentional. These are all shortcomings with where we're at.

Now if I ran an advertisement that said "Alexa, order me a SuperafunTime My Brand Dollhouse"- I should be slapped with whatever the law allows.