"but people will pay it" is not a proper response to the argument that people are being gouged. For one, scalpers drive up the price beyond what most would consider a fair market. Secondly, TicketMaster itself allows the resale of tickets on their site. This creates huge opportunities to buy up tickets and resell. But people pay. Yes they do but it the price is not being dictated by true market demand, rather they are being driven up by parasites. The scalpers are creating an unjustified sense of scarcity to feed their bottom line and ticketmaster goes along with it because it's all profit. The 2nd sale on their site is even more free money for TicketMaster.

"but people will pay it" is not a proper response to the argument that people are being gouged. Especially given the monopoly conditions often in place.

>> what matters is there are a lot more people in Toronto who want to see an MLS final than there are places to put their butts in.

The TFC demand in Toronto is a very recent thing though. They pretty much sucked for most of their existence, and there's a huge hunger in Toronto to win a title from a "big league" sport, even if it is "just" MLS.

You are missing the point. It IS upto Ticketmaster to try and avoid scalpers/bots buying all the tickets and then reselling. Bring credit card that you bought tickets with and show it at the door along with government ID. It is easily possible. MLS is to blame, but so is Ticketmaster.