Fine by me. I'll simply mark it as the malware that it is and never return to that domain again.

> b) they will start including ads in ways that make ad blockers ineffective.

This technology already exists but its ignored because harvesting and selling user data is a cash cow. This is perfectly possible today...

<a href="someplace.com"><img src="/somead.png" /></a>

Many of us hope for option c - that publishers work with ad networks to fix some of the problems that drive people to ad blockers in the first place. Some people object to advertising no matter how it is done, but I think that's a relative small number of people. Most people will accept well-behaved ads.