If we are riding along in the current heaviest production car, the Rolls Royce Phantom Extended-wheelbase[1], which weighs in at 6000 pounds, and we are moving at 70 miles per hour, we have a kinetic energy of 1.33 Megajoules. [2]
Now, let's hop in the heaviest federally allowed tractor-trailer, which weighs 80,000 pounds, and get ourselves to 60 mph, a more reasonable speed for such a massive object. This comes to 13 Megajoules. [3]
The upshot is, one fully loaded truck moving at 60mph could cause the same amount of damage as 10 passenger cars all moving at 70mph. This means that as a firm, your liability is 10 times greater per vehicle. Insurance is 10 times more expensive. Regulation is 10 times as strict. At that level of risk, it'd be stupid to not put a human in the cab of your autonomous truck right? Just in case, and to shield yourselves from legal issues. But wait, why not just get him to drive and save yourself a lot of R&D money?
I work in the commercial trucking industry and real-world challenges mean this self-driving equation is not as lucrative as people believe. And we haven't even touched the Jobs Problem. Hence the focus on passenger vehicles. I do think autonomous trucking will become popular eventually, but this industry moves at a glacial pace for a reason.
[1]: https://en.wikipedia.org/wiki/List_of_automotive_superlative...
[2]: https://www.wolframalpha.com/input/?i=0.5+*+6000+pounds+*+70...
[3]: https://www.wolframalpha.com/input/?i=0.5+*+80000+pounds+*+6...