I think stock market is passive income. Literally 5 minutes to set up an account, and it can provide income for life without touching it. I consider that 5 minutes small enough to not count, but not sure what the hard limit is ;)
If you make an iPhone game.. spend 1000 hours.. then it makes you a few $100 per year for a few years, I don't think thats passive income. It is just income that is very delayed from when the work was done for it.