Stop presenting it as a tech/muchprofit product, make it like wires. Also kind of Google webm.

ps: also, and it's a bit off topic, slightly; you said non genericity is how they make profit, maybe (just a thought) it's not the only way. People seems frustrated and disenchanted by printers; it's a cool device if you allow user to take control and not obscure everything in the alleged purpose it's to make it easier. Potential new applications, usages; better ergonomics and repairability, longer lasting things, that's something people would pay for. The trend is around cool device + quick renewal but high freqs are harmful IMO companies should invert this business model.