That's because they count all the pings of devices that answered across the globe in a sliding window and that is a hugely different number than actual maket share across US and EU and comparable markets. Sure we can then go into details about how poor Indians / Chinese / Africans need secure phones too (and I agree!), but those people have no means to afford an iPhone either.
(And no, sorry, I can't provide you with NDA protected market data :/ )
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