I meant normalize in the social sense that people become more comfortable with google tracking them everywhere instead of feeling creeped out by it. It doesn't have to be new. Most, or at least a large fraction of, google maps and android users would probably be appalled to realize how extensively they're being currently tracked.
I heard that opinion for quite a while already. I wonder if it still holds up. Do people still get creeped out, considering how in-your-face google now is? I don't know many "normal" users, so don't have an answer really.
