So cheers for working on this problem.
I don't mean to hate on your new product...But what the hell are those estimated returns numbers?
Those should probably be removed asap.
I'm not sure where you are in the building/testing phase for this so maybe a lot more changes are coming. At this point it's not obvious this first iteration simplifies investing for someone new to it and may seriously be making things worse. Put yourself in the shoes of a first time investor arriving at your site, might they still have questions before feeling ready to choose an investment company to click on and are you helping answer at least some of those initial questions...
What are those risk and liquidity things? How did you come up with that? Are blue links affiliate links to these companies? if so are there no rules for these programs?
Are you guys comfortable with how robo-advisors and investing work?...Each clients situation will be unique based on things like their age and their goals, etc. so information should be presented with that in mind. If you're not comfortable with details of this stuff I would think twice before launching this particular site.
Sorry if this came across as rude. I wouldn't want someone to get confused or deceived.
Happy to answer any questions.
When it comes to investment products like these, there is no way to know what the future return will be.
Imagine for example a new first time investor visits the site. They are unfamiliar with these types of products. If they see something like "estimated returns: 8.5%" that person might mistakenly think that's the type of return from choosing that investment company.... Which of course is not true. It could be higher it could be much lower. No one knows what will happen in the stock and bond markets in the future.
Now I realize you are not selling these investment products yourself, but the government's rules for disclosure and advertising can give a lot of insight about how to avoid confusing or misleading potential investors. You will see even in cases where past performance is mentioned, there is a clear disclaimer that 'past performance is no guarantee of its future success'. If one needs to be that careful to avoid confusion regarding showing past returns, hopefully you see why estimating future returns are treated even stricter. https://www.sec.gov/investor/pubs/mfperform.htm
How did you get those numbers?
