He's a pithy writer, and he's probably right about Jobs' intentions. I do wish he'd drop that annoying British habit of referring to a company in the plural ("HP are ..."). It's distracting and flat-out bad grammar.
Relax. It's just a difference between British and American English. As for it being "distracting", it's not distracting if you're British. (And I expect it's no more distracting than certain features of American English are for British readers.)
