The cultural issues are tractable, especially after we get a few exemplars of success in local communities. In my town we have a little iPhone development subculture because a handful of guys struck it rich on the App Store lottery, and folks tell me about it everywhere I go. When I went to file the tax papers for my business they assumed I was in iPhone development because, hey, young guy with a software business, clearly he is one of those new App Store millionaires. That beats the previous image of a young guy with a software business: homeless vagrant.
There are now about twenty-ish firms doing iPhone stuff within two miles of my apartment. This is in Gifu. (Americans can pretend I just said Kansas, which is our spiritual counterpart in the US.)
I don't enjoy the hard-sell BS, and some of the projects are awful (the Todai professor who shocked us at Tokyo 2.0 once with "Pop in" advertisements in 2009), but there are always interesting characters trying new things.