Discussion can be huge for engagement, and they have the reach and audience to set a new high watermark in this area.
Instead, you still can't even comment on most articles.
If anyone from NYT reads here I'd love to share some ideas.
http://www.nytco.com/the-times-is-partnering-with-jigsaw-to-...
https://medium.com/jigsaw/new-york-times-and-jigsaw-partner-...
It's the next generation community platform that the Times is working on right now.
Global has slowly and consistently built an open source software culture and a lead in web tech for media in Brazil.
Congrats!
Oh, well.
I tried the NYT video on iOS Safari and while it worked, it was a bad experience. When swiping up to look up and down, the whole page scrolled instead of the video pitching up/down. The video was choppy too. I'm impressed they got it working on iOS Safari though. Apple would prefer you repeat the phrase "there's an app for that", and it's no surprise their browser well short of its potential for handling such things.