Its bigger than that. We are at a point where I would pay a monthly premium in order to keep my privacy and would rather have a bunch of free tiered alternatives that are all explicitly non-private. Because lets be honest with ourselves nobody but us really gives a shit about their privacy. And it is a billion dollar industry. Let people who do not care keep the free shit at an up front cost rather than all this running around corporations do now. Or I can even see a future where the government gives you free internet in return for data mining 100% of it.
I would actually probably use that.