>People aren't bothered about security or privacy, they just cannot be bothered.
Says who? You? Facebook? Microsoft? Google? You don't see the inherent conflict of benefiting from that position and declaring it, unilaterally, it to be so?
How many people do you think would be comfortable, and explicitly approve the kinds of "opt out" data collection that goes on, if you gave them the true extent of how that data can be/is used along with the impacts of it?
Frankly, fuck the attitude that you, or any other developer knows more than me, and decides that i "Just cannot be bothered", especially when its to their (often considerable) benefit.