>> we believe our software really is worth something.
That's why you let users decide after they've used the software. You don't tell someone that up front and expect a payment when you haven't been able to try and test the software for yourself and your team.
If it's worthy, then users will come back and offer a payment or contact you to find out how they can contribute if they feel its really worth it.
I think a lot of people have this misconception that everybody who uses open source software just assumes it should be free. In my own experience, it's quite the opposite. Most people who use open source are actually more willing to pay for something they feel is valuable to them without hesitation. They're also usually willing to pay a little more then perhaps is necessary in order to make sure its maintained and supported.