I haven't looked in depth at Eve, but it sounds like it's a bridge for the people that _do_ want to program but don't want (or even need) to understand the underlying complexity. As a close to home example, I've had several game ideas I've wanted to program for a while. Simple things, I've had notebooks describing behaviors and what should happen when in the game for years. My day job is software development, but I haven't been able to grok a game engine enough to implement playable versions of these games.

In other words, I don't want to build my own TV set but I do want the favorite channels menu on my TV set to behave slightly differently.... perhaps it has profiles for each family member. Conceptually simple but hard as hell to execute from scratch.