Lots of things alter your subjective reality: reading (books, news, Reddit), watching TV and movies, imagination, travel, drugs, art, music, meditation, diversity, etc. The reasons for why people seek them out are just as varied. Not sure why chemical substances used moderately and responsibly get a bad rap...
Because people who don't use substances only see the people who don't use them responsibly as "substance users". They can't tell for all the other people, so to them drug abuse is inherent to drug use.