I'm with you, been wearing the Steel daily since it came out. Lovely product. Firmware upgrade was actually welcome; I'll keep it, I love that you can roll back easily by installing a different app version. Dismal market share! :( -- though, people have complimented it frequently, most don't know it's a smart watch which I consider a feature.
Looks like they should turn to some niche marketing strategies if they're not already because people who like Pebbles REALLY like Pebbles I find, though they are rare to begin with.