Look it up, he's actually announced plenty. Just they're kinda underwhelming. Off the top of my head: MacBook, Mac Pro, iPad Pro, iPhone+,MacBook HDMI Dongle, iPhone Headphone Dongle, Apple Pay, Apple Music, Apple Pencil.
MacBook, Mac Pro, iPad Pro, iPhone+,MacBook HDMI Dongle, iPhone Headphone Dongle, Apple Pay, Apple Music, Apple Pencil.
These are primarily iterations or extensions of existing products, not new products (in the blue ocean sense) as seem to be defined in the article. This is the complaint the article makes with "execution" executives. As products they're all mechanisms for increasing revenues on existing (re: stagnant) products instead of creating completely new product lines that reflect the changes in the market.
The 2013 Mac pro was a very powerful Mac Mini with lots of terrible design choices. So many pros hated it and Apple hasn't bothered to upgrade it in 3 years.
The Watch and Pencil are accessories, like the AirPods.
> These are primarily iterations or extensions of existing products, not new products
Some much more than others. If you apply this logic consistently, the only new products Steve Jobs introduced were the original Apple (II), the Mac operating systems, the iPod and iOS. Everything else was an iteration, right?
These were not just product transitions, but radical business model transitions – new channels, new customers and new markets–and new emphasis on different parts of the organization
Speaking of Metal, understanding the rationale behind keeping a non-interoperable API with other ecosystems couldn't help me from expecting a revolutionary universal low-level graphics API. I've suffered long enough in the GL madness to lose my sanity.
