We violently agree on that. :)
I'm a big fan of using machine learning to identify photos, etc. Google did it first on their cloud platform, and Apple is doing a pretty good job at it locally on iOS devices.
I'm not a big fan of folks like the Watson marketing team telling me that my IoT fridge is going to replace my doctor and order a gallon of milk for me when I need it. As the Amazon experience with the dash has aptly demonstrated with paper towels that cost 30% more than Costco, that's a way to spend more money on junk!