Sure, Gates looked like the archetype nerd any time he presented something. But not was lightyears better than the whole "developers developers developers" dance Ballmer managed to pull.

Sadly the tech media have over the years blended over into lifestyle media. No longer is the computer or phone something to get a job done and that's it, now its a indicator of how you see yourself and how you want others to see you. And that image goes all the way back to the company making them, and the people that are the faces of said company.