Whenever Tesla is the topic it's almost guaranteed every negative comment on HN will be downvoted (I just see that right now with my comment above. It's constantly gaining and losing me karma).
Besides that, the self-driving Tesla isn't news. That is the joke here. It's a press release that gets frenzied on HN's #1 spot.
They drove 50 miles on a fairly challenging road and recorded the number of times they had to grab the steering wheel. BMW and Mercedes were twice as often, infiniti about 3 times.
The #2 BMW "City streets also foil this equipment; occasionally the BMW lost the trail on clearly marked straight sections of pavement for no obvious reason at all."
The Tesla (with driving hardware 2 revisions ago, and software at least on revision ago) "the Tesla Model S locks onto the path ahead with a cruise missile’s determination and your hands resting on your lap.","The Tesla’s Autosteer performance can be distinguished from our other contenders by two words: no wobbling.", and "This system rises well above parlor-trick status to beg your use in daily driving.", "to Tesla’s credit, this is the only car capable of hands-free lane changes.", and " but by tallying only 29 interruptions in 50 miles, Tesla’s Autopilot app lives in a class of one."
So do other companies have lane following and related features... yes. Do they do as well as Tesla, not from what I've seen.
Assuming that others downvote over differing opinions does paint you in the light of doing that yourself, though...