This is very awesome and just one more step in moving towards a completely automated world. Everyone's commutes everyday is just a gold-mine of mostly unused data-points. There are solutions out there right now like Waze / Google Maps that'll redirect users around accidents. Can you imagine how crazy it'll be when our roads become even smarter based on individual users. For example, if there are people who "logged-in" to a road that enjoy driving faster, then this self-aware driving car can go in the lanes that avoid certain dangerous users.