Ok, I usually don't do this, but it would be good to understand why I'm being downvoted here.
Therefore it makes sense to talk about design and not downplay its importance with a comment like "Yet some think that's the most important part..."; because one of those "some" was Steve Jobs and I don't think Apple has changed its policy much in that regard.
I'm not judging if he would have released this iPhone 7 or not, I'm just saying what I've said.