By my calculations, Apple is doubling this (based on iPhone 5, and OS updates, not security updates). I think in $/month for disposable hardware like phones.
Plus, Apple's model is to charge for software development, while Google subsidizes it with ads/surveillance/platform lock-in. I'm happy to (and did, with the iPhone 6) pay 2x to opt-out of the OS-level surveillance.
So, for me, this phone is 4x more expensive than an iPhone. That takes real "courage". Of course, most people don't think like me, so they'll probably sell lots of these.