When I say "big deal", I meant it more like talking about homosexuality is now less of a "big deal" then it was back in the day. I am not saying that the loss itself is not a big deal, just talking about it shouldn't be.
Maybe, if we live in a society where it's easy to talk about death then maybe the grieving process would become easier too. Right now, people tend to act weird around people who has just lost someone (I have experienced that first hand), the people who are suffering the loss feel like they have to "stay strong" and not show their emotions to others because they don't want to be a burden. It's a vicious cycle which we can break by just talking about it.