That said, if you buy groceries for a family, I still haven't found a better card than their Blue Cash Preferred at 6% cashback.
This sentence seems very broad/generalized for a conclusion. 10 years is a long time. 33% is a like a sigma (~coin flip basically).
I think there is a 100% chance innovation has an impact on SYF's business over the next 10 years - too soon to say if good or bad impact & too many factors to plot a probability tree with a 10 year horizon.
Also: SYF (Synchrony) still has ties to General Electric even though it is technically spun off from GE Capital. SYF's CEO is just the old GE Cap CEO. I think the article should've mentioned that relationship as it influences the business still.
That's sort of bogus, and more than offset by the the high interest rates charged by Visa and Mastercard issuing banks to subsidize their respective rewards programs.