No; what both FB and a hot meal have in common that they're things we do for pleasure, that are not necessary from biological standpoint, that you can stop using them at any time without much issue, but which many people use anyway because of the benefits it brings - in terms of both personal pleasure and strenghtening social ties.
Instead of calling people addicts, it'd be better to give them an actual compelling reason to stop. Hint: that whole privacy thing is not good enough of a reason.
