A very good point! I was referring to in-house development, which is essential during the startup phase. It's tough to outsource the innovation that comes from ramen-fueled coding marathons in a tiny studio apartment.
I am based in India. Initially it will be me, a partner(both Asp.net mvc devs) and a UI guy working on the App. Hiring outside devs is far on the horizon but its good to consider that now.