Sure. Feel free to call it anycast then. I usually hear anycast routing used in the context of achieving failover or routing flows to the closest server/POP, but there is probably a more formal definition in an RFC that I'll be pointed to shortly. =)
We are using BGP to advertise prefixes for GLB inside the data center to route flows to the directors. In our case all of the nodes are not on the same subnet (or at least not guaranteed to be) which is one of the reasons why we chose to avoid solutions requiring multicast. I expect Joe and Theo will get into more details about that in a future post though.