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0 pointsM_Grey9y ago0 comments

You think? That assumes that consumers of fast food only look at the lowest price point, which conflicts with why Wendy's exists in the first place. It is however why every one of that type of chain has a "dollar menu".

Their usual MO though isn't to pass savings alone, and they've never lacked for competition.

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zardo9y ago· 1 in thread

>That assumes that consumers of fast food only look at the lowest price point

No, it assumes that price is one of the things consumers look at. It's always in the seller's interest to try to move the focus to something else, but... If Wendy's has a dollar menu on their burger vending machine, and McDonald has a dime menu, Wendy's will lose the more price conscious customers.

M_GreyOP9y ago

They already have lost the more price conscious consumer, and that's fine for them. You're not seeing the spread of more expensive places like Five Guys, In 'N Out, etc because price is king anymore. McDonald's can try an (realistically) $.89 menu I guess, but people seem willing to shell out a few more cents for the marketed illusion of quality.

In fact, they shell out far more already.

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