I lived near a small historic town with many buildings standing since the 1850s. Tourism is a HUGE industry that brings in dollars to local businesses. It's in the town's interest to preserve that income, so they mandate color and style codes for new buildings as well as restoring older buildings. This is complemented with many folksy festivals and re-enactments as part of drawing in tourist dollars.
When people balk at these codes, and they do all the time, there are several other larger and modern cities nearby where they aren't restricted in any design sense.
If an industry or contractor balks at these ideas (and they do every now and again) there are several other larger modern cities a few miles away with access to the Interstate and train yards. These don't share the "historic preservation" codes of this little town.
If the town allowed a free-for-all on design it would wreck it's main source of income and likely cause decay over the years as tourism dropped off.
Why don't "tourism people" just pay people constructing buildings to use the colour "tourism people" want? That should be fair to both parties.