The credit card model is a major departure from classical banking, so I wouldn't consider it a valid counter argument here. And besides, credit cards aren't about maximizing eyeballs, they are about maximizing fees and revenue. And I wasn't suggesting you were advocating lawlessness, I was suggesting you were comparing apples to oranges. Facebook and banking are based on totally different business models.
Banking, proper, retail custmers, includes merchant banks, investment banks, money markets, M&A, public markets debt and equity, and such. The piece seemed to boil it down to retail banking.